Lucy is a PR powerhouse who is a supportive, funny and extremely knowledgable about her field and so many other things. She is an award winning PR machine currently pregnant with her second child she is showing no signs of slowing down. Read on to see how being a boss fits into Lucy's life.
Who are you and what do you do?
Ello, ello. I’m Lucy Werner and I’m a PR expert for small businesses, independent brands and entrepreneurs.
What inspired/motivated you to create your business?
Not continuing to work my ass off to make some other rich white guy even richer.
Wanting to do fab work, with people I love and products/services that I 100% believe in. What advice would you give others wanting to start a business? Or rise up through the ranks?
The initial leap to run your own business can be terrifying. Have a financial buffer behind you, I had three months of savings, enough money for a laptop and funds to pay for the gaps I needed help with: a pot for my accountant and a pot for personal training/development.
What have you learnt on your journey as a business owner?
Determine your own level of success. For a long-time I thought business success was having an office, building a team and having a high turnover with a view to sell the business. These days, I’m much more about a lean model that means I have a MUCH better work/life balance and my profit margins are higher.
What has been the toughest challenge being your own boss? Being in such a high position? Without doubt when I had to make my team redundant upon returning to work after my first maternity leave. I felt ashamed and that I had failed.
But actually, I’m still in touch with my old team and they have all gone on to do brilliant things and without a team I have been able pivot my business offering so that I’m more of a PR coach and teacher and a year after that horrible period, I secured a book deal. So hideous at the time but the best thing long term.
What is the best thing about being your own boss?
Choosing my clients, a huge part of PR is selling and I really want to believe in what I am pitching. Being able to pivot the business around my life. I LOVE what I do and I’ve worked for myself longer than I have worked for anyone else and I’m still excited by what I do. I don’t get Sunday night dread which I am endlessly grateful for. Seven random facts about yourself
1. A Tribe Called Quest is my most played artist on Spotify – in fact, I’m a bit of a geek about any early hip hop from the Native Tongues collective
2. My first epidural was when I stomach cyst 11cm X 11 cm removed, which means I now have two scars in the shape of an anchor on my belly. And I’m proud of them both
3. Whilst at times I can be exceedingly gobby and direct, I can also be an introverted extrovert and go mute at networking events or getting anxious over things like not being able to find the ladies toilet when I’m in a pub
4. I’m trying to learn French. My partner is French and we are trying to raise our son bilingual.
5. I love a themed buffet. Easter, Christmas, Bastille Day, Birthday’s any excuse and I’ll have that platter tray out.
6. I’m a subscription addict
7. I’m partially blind in my left eye, I had a misdiagnosed eye infection in France when I as 18 that led to permanent scarring on my retina which means my eye can’t process the information it receives into a clear picture so I wear a contact lense in one eye.
To celebrate women in business I've launched this series called #FemaleBossFeature
Each week I will introduce a woman in business who will share what they do, how they do it, what they've learnt and share a piece of advice for those wanting to start their own business. To get involved please contact me here or to read other female boss stories click here