Five tips on finding your personal style

Updated: May 20, 2019

Allow me to introduce myself (I said that in my head in the voice of Jay-Z) I am a mother of two girls living in Milton Keynes. I am from Manchester and left Manchester to study Journalism and Communication as I mature study. I am now a full-time working mum chasing her dream and reality of being a full-time personal shopper. I have been a full personal shopper before for House of Fraser and Debenhams, but I didn’t enjoy retail and the pressure of selling to customers. I started my style consultancy to help women like myself who felt like they were stuck in a little bit of a style rut after having children. I want to help women feel happy and confidence about what they see in the mirror.

Clothes have power, let me rephrase it’s the person in the clothes that have the power, but clothes are like your superhero costume. A superhero isn’t a superhero until they don their superhero outfit. I want women to go out and feel like superheroes every day because we are. Mother are superheroes, the stuff it takes to get children out the door in the morning, dressed, fed and water is just shy of a miracle.

What is personal style (superhero) style?

Your style is something that will evolve over time just like you. But fundamentally your personal style is a reflect of you. Its exactly what it says on the tin it your personality via clothes. Knowing what your personal style is makes it so much easier for you to go shopping for clothes and buy things that don’t stay in your wardrobe for the next 6 months with the tags still on. Now we may not always wear what we like, but what we like is generally our style personality even if you are not brave enough to wear it. That’s why is great to use a personal shopper or a stylist as they can help you crave out your personality style in an easy and sustainable way.

5 tips on how do you find your personal style?

1. A great place to start is by creating a mood board

Pinterest is great for this and I do an analysis with my clients. Doing a mood board allows you to work out what you do and do not like. When you see someone wearing something make a mental note and see if you can find something similar online.

2. Have a quick scan of your wardrobe

You will be surprised that you will start to see a theme, you may shop a lot in a particular store or wear a certain type of jeans. Once you have done a quick scan of your wardrobe it would make sense to do a little declutter. You need to make sure you get rid of things that don’t fit and most of all things that don’t spark any type of joy. Even if its something you wear all the time.

3. Know your body shape

I would say this is one of the most important ways. You may find something, and you are like yes that is me all over and you buy it. But when you get it home and you stand in front of the mirror you don’t get all the feels like you did when you saw it on the hanger in the store. I would however this applies when you see something in the store and it doesn’t look so great but when you try it on it looks amazing. Now I am the first to say its ok to break the rules (I am most definitely a ruler breaker when it comes to style) however if you are at the beginning of defining what your style is I would say stick to the basics and take it from there. Once you are comfortable with what your personal style is then go for gold and break those rules lovely.

4. Choose your favourite things in your wardrobe and see if there is a theme

This will change over time as what you like can sometimes be governed by what’s on trend but it will also change with circumstances such as your current job role (what is the office attire policy), are you doing the school run, do you work from home. I have lots of pleated skirts in my wardrobe as I love the fact that I can dress them up or down, they go with heels, flats and trainers. They are just so versatile and look great on me even though I am 5 foot nothing. I went through a phase of having blazers in every colour possible, H&M were to blame for that.

5. Ask for help

There is no shame in your game if you call out to the wardrobe gods and ask them to provide you with a Stylist/ personal shopper who can help you create or refine your personal style. Stylist are not just for the rich and famous, in fact they can be affordable and flexible with budgets. Most these days offer payments plan, most stylist work with women from all different background and make sure they are accessible to everyone. Don’t confuse a personal stylist with a fashion stylist. They are very different. If you would like more advice on how to find a stylist in your area please drop me an email ( ) or DM (@naomibstyle) I am more than happy to help.

It’s in the detail

There are 5 main style personalities and the way I explain it to my client’s is that each of these has liked a sub category or an extension to it. People are generally not one thing and there is no hard-fast rule to style unlike fashion.

1. Classic

2. Bohemian

3. Romantic

4. Bold/Dramatic

5. Natural

You then put you own twist on these (the sub category) for example, chic, sexy, vintage, sophisticated, boyish, preppy. The list goes on and on.

Think of a celebrity who’s style you like and do a little research on them to get you going.

I have a few but I would say Tracee Ellis Ross,

Tracee Ellis Ross captured by Donato Sardella Getty images

Victoria Beckham

Victoria Beckham captured by Matt Winkelmeyer Getty Images

Rihanna are some of my personal faves.

Rihanna Images taken from her Facebook

If you would like some more information on personal style, please check out my Instagram page @naomibstyle or my website

Written by Naomi Benjamin


Sweet toothed, travel loving, audiobook addict who is also a mum of two. Her passion for inspiring women to find what lights them up, encouraging independence, self awareness and self love through coaching, events and online support have spawned a safe place where women can rediscover who they are this place is House of Cleo.

 Founder and Life Coach 

Cleo Walters

Email me

Call me 07814100145

©2018 by House of Cleo. Proudly created with