Female boss feature - Sara Vickery-bragg founder of seventeen minutes

Updated: Jun 6, 2019

Sara Vickery-Bragg is an amazing woman who has created a self care package subscription box. Looking after ourselves is something that for women don't seem to happen too often so Sara is on a mission to get us doing just that!

Who are you and what do you do?

I’m Sara Vickery-Bragg, mum of two and founder of small business Seventeen Minutes – self care subscription boxes for mums.

What inspired/motivated you to create your business?

Honestly, having a second baby! When my daughter came along, I needed to make a change. My 10 year career in Publishing no longer fitted with my family as it required quite a lot of travel and not enough flexibility. I suffered from anxiety for the first time in my life while I was deciding what to do. I felt completely lost. Running a business had been in the back of my mind and I gradually found the confidence to go for it. I quit my job while on maternity leave and started working on the idea around naptimes. I really wanted to create a business that I could relate to. As a mother, I know how easy it is put yourself to the bottom of the list so it’s my mission with Seventeen Minutes to motivate mums to take time to themselves.

What advice would you give others wanting to start a business? Or rise up through the ranks? Just go for it. Obviously there’s a lot of thought and planning that goes in to it but don’t let your own fear of failure or low self-confidence hold you back.

What have you learnt on your journey as a business owner?

It’s not as easy as it looks! Success doesn’t happen overnight and on the tough days, I need to remind myself to keep going. It’s a rollercoaster ride that’s for sure, with lots of highs and lows. I’m learning to be patient, keep focused and believe in the vision I have for the business.

What has been the toughest challenge being your own boss?

It’s virtually impossible to switch off! When you run your own business, especially in the start up phase, it takes over your whole life. There’s always something you can do, someone you can email and plans to make. On days I’m not working and I’m with the kids, it’s hard not to check my phone or have a quick scroll on Instagram. I’ve got to be really disciplined about it. The only way I can have proper down time is to delete the Instagram and Shopify apps from my phone!

What is the best thing about being your own boss?

I’m enjoying the flexibility of working my own hours and working at home. I can do the nursery drop-offs and pick-ups, I can take the day off if one of the kids is sick and I can choose the days I have off. It’s one of the main reasons I quit my job to start the business – the freedom. I love the peace and quiet of working from home and the fact I can sit in the garden or work from the kitchen table with my slippers on if I want.

Seven random facts about yourself

1. My husband and I got married overlooking the beach in Phuket, Thailand 4 years ago. He’s Australian so we wanted our friends and family to meet halfway and enjoy a holiday all together. It was also where we had our first ever holiday together

2. I’m basically a professional list maker. There are lists all over my house and I couldn’t survive without Notes on my iPhone

3. I love binge watching a good TV show. My current obsessions are Doctor Foster and This Is Us

4. I ran the Vitality10K in my pants back in May as part of the Celebrate You campaign led by Bryony Gordon. I’m not a runner but I got really in to it and I loved the body positive message behind it

5. Sara is actually pronounced Sarah…no idea why my parents dropped the h

6. Remember the TV show Playdays? I was in a few episodes as a child

7. I’m a born and bred North Londoner but if we didn’t live in London, I’d love to live in Cornwall by the sea. I’d eat a lot of scones though…

Anything to add?

Did you know the average mum gets just 17 minutes to herself a day? That’s barely enough time to do The Evening Standard crossword! Seventeen Minutes is the self care subscription box that motivates mums to take quality time to themselves. Each self care package includes 3-5 products, mostly sourced from small businesses. £1 from every box goes to PANDAS Foundation UK, a charity that supports parents suffering with mental health illness. With the whole self-care movement, there’s never been a better time to encourage mums to be kind to themselves and take time for them. Subscriptions are quarterly and start at £40, or you can buy a one-off box.

Find out more by visiting www.seventeenminutes.co.uk

Instagram - @seventeen_minutes

Facebook - www.facebook.com/seventeenminutes/

Pinterest - www.pinterest.co.uk/seventeenminutes/


Sweet toothed, travel loving, audiobook addict who is also a mum of two. Her passion for inspiring women to find what lights them up, encouraging independence, self awareness and self love through coaching, events and online support have spawned a safe place where women can rediscover who they are this place is House of Cleo.

 Founder and Life Coach 

Cleo Walters

Email me Holla@houseofcleo.co.uk

Call me 07814100145

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